By Christopher Lombardo

KD is responding to a light-hearted debate with a serious apology and a “new” limited-time product. Which utensil to eat KD with has been a long-standing debate among Canadians, with the brand’s own research findings that 43% enjoy it with a spoon. It is also offering a mea culpa for how it may have inadvertently fueled this debate and made some KD eaters feel excluded: by having a picture of a fork on its box for decades.

http://strategyonline.ca/2023/03/06/kd-creates-a-new-box-for-people-who-eat-it-with-a-spoon/